Crossroads is a non-profit organization helping feed and shelter those in NYC in need. Armed with chalk, the campaign took to the streets to call attention to a subject many feel hopeless to help. With a series of chalk illustrations around potholes, trash, and broken spaces, the campaign not only became viral with people posting their own drawings on Instagram, Vine, and Facebook, but also grew to a global level in London, Paris, Barcelona, Milan, and Australia taking the idea to their own communities.
The campaign is featured in Fast Company http://www.fastcoexist.com/3019904/this-ad-campaign-asks-you-to-help-the-homeless-because-its-good-for-your-health
Kathy Delaney, Global ECD | Scott Carlton, CD Copy | Carolyn Gargano, CD Art | Marc Bernstein, Account | Erica Cassano & Steve Pytko, Producers | Dayn Williams, Editor | Mike Perry, Illustrator | Huma-Huma, Music | Hobo, Mix | The Mill, Color | Nicolas Maloof, Photography